Outbound systems for B2B companies
We build and run an email and LinkedIn outbound system that reaches the right buyers at the moment they're likely to care. Everything is set up in your name, and if qualified pipeline doesn't improve in 90 days, we keep working at no extra fee until it does.
Best fit
From outbound systems built for companies in construction, Gulf-market SaaS and dental SaaS. Read the breakdowns
The real problem
Some companies have no outbound system. Others have too many tools and still no system. Both end up in the same place.
Your team does the prospecting by hand.
You bought the stack. Nobody connected it.
With Acquisol
Clear ICP→ Better data→ Signal-based targeting→ Relevant messaging→ Email + LinkedIn outreach→ Predictable pipelineThe method
Three phases, from first call to an outbound engine your team owns and can run.
Outcome: a launch-ready outbound engine, warmed up and pointed at the right accounts.
Outcome: qualified buying conversations entering your pipeline on a steady basis.
Outcome: a pipeline engine your company owns, documented and ready to scale.
Signals→ replies → what we learn → sharper targeting, every cycle.
Why signals
A static list tells you who someone is. A signal tells you why they might care this month. Every campaign starts from a trigger, and every message refers to it.
| Signal | What we do with it |
|---|---|
| Hiring a Head of Sales or SDRs | Open on ramp time: how to get pipeline flowing before the new hires are productive. |
| Just raised a round | Tie the message to the growth targets that come with fresh capital. |
| Adopted or dropped a tool | Speak to the gap the change creates and what it costs while it's open. |
| Uses a competitor | Lead with the specific switch reason buyers like them mention most. |
| Engaged with relevant content | Continue the conversation they already started, on LinkedIn first. |
Results
Pipeline relied on referrals and founder networking. We set up cold email infrastructure and deliverability, built targeted lists, wrote the messaging and ran signal-led campaigns.
Generic outreach was failing fast with specialised Gulf buyers. We segmented the ICP, built a Gulf-market targeting strategy, the full infrastructure and conversion-focused messaging.
Meetings were booked, but many weren't real buyers. We tightened ICP targeting and segmentation, fixed deliverability and wrote messaging for dental decision-makers.
Why Acquisol
Domains, inboxes, lists, sequences, workflows and SOPs belong to your company from day one. We run and improve it on a monthly retainer, and clients stay because it works, not because they're locked in.
Targeting, data, deliverability, positioning and messaging are built together. Fixing one piece while the others leak is how most outbound fails.
Opens and clicks don't pay anyone. We report on qualified buying conversations and the pipeline they create.
Weekly strategy calls, a private Slack channel, campaign tuning and messaging refinement. We work with a small number of clients at a time so each gets real attention.
The 90-day guarantee
Fit
Who you'll work with
7–8 years in B2B SaaS product marketing, working on positioning, messaging and go-to-market for software companies, including the dental SaaS mConsent. Acquisol applies that same discipline to outbound: know exactly who you're targeting, know why they'd care right now, and build the system that reaches them consistently.
You work directly with Wes, not a junior account manager.
FAQ
Anything else, ask on the audit call.
Spray-and-pray is dead. Cold email built on the right targeting, a clear signal and proper infrastructure still works, and it's one of the few channels where you choose exactly who hears from you. We pair it with LinkedIn so prospects see you in more than one place.
No. Outreach goes out from separate sending domains, never your main one. Every inbox is warmed up before launch, volumes stay conservative and deliverability is monitored weekly. Messages are written to sound like a person who did their research, because we did.
We build and run it. From your side we need input on your ICP and offer at the start, approval on messaging, about an hour a week for the strategy call, and someone to take the sales conversations that come in.
Yes. Domains, inboxes, lists, sequences, workflows and SOPs are set up in your name from day one. If you leave, everything stays with you, documented so your team can keep running it.
No. The system handles prospecting and outreach. Interested replies land with whoever takes your sales calls, often the founder at first.
The first 30 days go into targeting, infrastructure and warm-up. Skipping warm-up is how domains get burned. Campaigns go live in month two, which is when conversations start coming in, and results build through day 90.
Engagements start with the 90-Day PipelineOS™ Sprint, followed by a monthly retainer to run and scale the system. Pricing depends on your market and scope, so we share it on the call once we know what you need.
We look at how you generate pipeline today, where it's leaking and which signals matter in your market. You leave with a written pipeline audit covering targeting gaps, deliverability and messaging fixes. It's yours to keep whether or not we work together.
Free pipeline audit
A short call about your outbound today. You leave with a written audit, whether or not we work together.
A few quick questions, then pick a time
